B: Well, I think the only way I know to do it is to have accumulated the advisers that I have who go from practitioners -- who can establish through improvisational play or clowning or whatever -- a state of play.So people know that it's there. And then you get an fMRI specialist, and you get Frank Wilson, and you get other kinds of hard scientists, including neuroendocrinologists. And you get them into a group together focused on play, and it's pretty hard not to take it seriously.
25:57Unfortunately, that hasn't been done sufficiently for the National Science Foundation, National Institute of Mental Health or anybody else to really look at it in this way seriously. I mean you don't hear about anything that's like cancer or heart disease associated with play. And yet I see it as something that's just as basic for survival -- long term -- as learning some of the basic things about public health.
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